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swodinsky jny emilybell watkins_welcome It still needs a better walk through text, but basically the goal is to increase distribution and profit while handling printing: newspaper-business-simulator.glitch.me
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swodinsky jny emilybell watkins_welcome At the end point people got a hands on understanding of why 90s news editions were an excessively larger and larger paper until you get a hands on understanding of why the Sunday NYT in in the 90s was over 100 pages.
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swodinsky jny emilybell watkins_welcome The goal being to understand why papers' incentive to ignore the web. And then later in the workshop I bring it back so they really understand what VCs would eventually go on to ask of media companies and why and what the impact was of that ask in the web space.
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swodinsky jny emilybell watkins_welcome The other fun part of the sim is the additional complication of having a sales team that gets ads at sizes that don't always match what you can fit in print and having to solve around that by getting more content and ads.
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swodinsky jny emilybell watkins_welcome (Thing that is most unclear - clicking the ship the paper button is the end of the game)
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swodinsky jny emilybell watkins_welcome But the reaction I got was that I was mostly successful in my intention, which was to get them to experience the bottom of the stick and the following thrill when they hit the top and realize that they can basically *print* money.
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swodinsky jny emilybell watkins_welcome The really fun mechanic that is not so obvious but should be clearer: it is very easy to loose your distribution when you start out if you overfill the pages with ads, but once you get to a particular level of distribution it becomes increasingly difficult to have 'too many ads'
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swodinsky jny emilybell watkins_welcome Also, mby I'm biased here, but I think it came out looking good visually :D