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pilhofer I mean reporting is occurring, it's just people on Twitter talk about tech and social media more than traditional media I would assume (no study on that one lol), but coverage of TV spend is happening projects.fivethirtyeight.com/2020-campaign-ads/ ...Permalink On twitter.com
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pilhofer But also, the example of Bloomberg, who spent $1bil to be utterly demolished, proves that we need to spend more time understanding the new forms of advertising because not even campaigns have fully understood their impact and how they change the landscape.Permalink On twitter.com
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pilhofer (Also, isn't $7bil like... total? Not just TV? emarketer.com/newsroom/index.php/us-political-ad-spending-to-hit-record-high/ )Permalink On twitter.com
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pilhofer Also... cost per thousand views is multiplied by 3.75 for TV over facebook (smallbusiness.chron.com/typical-cpm-74763.html) or 11.2 (lyfemarketing.com/traditional-media-versus-social-media/ ) or 28 (yourdigitalresource.com/facebook-ads-vs-tv-commercials/#:~:text=TV%20commercials%20are%20not%20easy%20on%20the%20budget.&text=But%20no%20matter%20how%20big,1000%20people%20with%20Facebook%20ads) So....Permalink On twitter.com
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pilhofer So even if we are ungenerous... 796.8mil in FB ads from above == 2.9 billion in TV ads on an eyeballs-reached basis which makes it unprecedented as a single vendor in terms of reach. Though I will admit that is extreme back-of-napkin calculations.Permalink On twitter.com
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pilhofer But one *could* argue that the spend on Facebook garners much much much more views than TV, if we are at our most generous in estimating the savings FB provides, then we could say it is equivalent to >22billion in TV ad spending. So, a big focus makes sense to me.On twitter.com
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pilhofer (I personally don't think the savings are that high, but I suspect that 2.9 is likely lower than reality, especially when it comes to reaching people outside major metros, but of course the TV spending varies per location too)Permalink On twitter.com
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