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pilhofer But my point is spending isn't a useful measure for us to base our understanding of impact when the cost per view is so so much higher for TV... AND we have a specific large scale case in 2016 showing that smaller budgets focused on FB ads beats out larger ones focused on TV adsOn twitter.com
Mood +6 🙂
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pilhofer And I really don't think anyone is or is claiming we should ignore TV ads, just that there is legit reason for a heavy focus on FB.Permalink On twitter.com
Mood -1 🙁