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pilhofer I agree with that (I missed it entirely, it fell off the threading somehow), but I'm unclear of it's relevance... That's not how campaigns spend AND...Permalink On twitter.com
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pilhofer That's not a reflection of reality because the argument *by Facebook* in their study is that is relevant is that spending $1mil on FB and $5mil on TV will create a value of $20mil+ compared to just spending on TV. Which will be a value of $5mil.On twitter.com
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pilhofer Does that cover your concern?Permalink On twitter.com
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