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pilhofer I mean... The difference in costs and the fact that Facebook ads are priced against clicks instead of views means we *know* more eyeballs are reached more cheaply by a significant margin, so I'm not sure what the point of comparing spending is?On twitter.com
Mood +2 🙂
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pilhofer And if we have a clear case study in 2016 of allocation of spending to Facebook over TV being successful and we see clear studies that individual ads and combinations of Facebook plus TV ads increase effectiveness among individuals dramatically... Isn't that enough reason?Permalink On twitter.com
Mood +8 🙂
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pilhofer Like... I'm unclear what aggregate data you need to show a disproportionate impact per spending dollar? Especially when Facebook's own research shows huge boosts in effectiveness with a shift in the purchase mix towards social?Permalink On twitter.com
Mood +3 🙂