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pilhofer digiphile I mean lots cost, faster attachment, more specific targeting and clearly from the above we see a higher effectiveness in political advertising over TV. I'm not sure what else is needed? I mean...Permalink On twitter.com
Mood +3 🙂
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pilhofer digiphile If you have guns and someone is selling them to hundreds of people at $1000 a pop and someone else is selling them at $100 each to hundreds of thousands then yeah you focus first on the bigger problem? But beyond that:Permalink On twitter.com
Mood -1 🙁
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pilhofer digiphile Facebook is so much more effective at recruiting study participants this leads with noting ethical concerns: apa.org/monitor/2016/03/ce-corner + there's Facebook's own extensive research about how effective it is on top of TV: facebook.com/business/news/insights/driving-reach-and-efficiency-for-entertainment-campaigns 22pt vs 6pts facebook.com/business/news/measure-brand-lift-across-tv-and-facebookOn twitter.com
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pilhofer digiphile And also facebook.com/business/news/insights/tv-facebook-turn-up-the-volume-on-your-media-campaigns facebook.com/business/news/insights/how-combining-tv-and-facebook-advertising-yields-higher-resultsPermalink On twitter.com
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pilhofer digiphile Oh and also their study using eeg caps to show how Facebook ads "prime" viewers of TV ads to better respond and remember facebook.com/business/news/insights/priming-across-screens-the-cross-channel-impact-of-mobile-and-tvPermalink On twitter.com
Mood +2 🙂