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pilhofer digiphile Facebook is so much more effective at recruiting study participants this leads with noting ethical concerns: apa.org/monitor/2016/03/ce-corner + there's Facebook's own extensive research about how effective it is on top of TV: facebook.com/business/news/insights/driving-reach-and-efficiency-for-entertainment-campaigns 22pt vs 6pts facebook.com/business/news/measure-brand-lift-across-tv-and-facebook
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pilhofer digiphile Oh and also their study using eeg caps to show how Facebook ads "prime" viewers of TV ads to better respond and remember facebook.com/business/news/insights/priming-across-screens-the-cross-channel-impact-of-mobile-and-tv