Chronotope’s avatarChronotope’s Twitter Archive—№ 124,305

    1. …in reply to @pilhofer
      pilhofer digiphile Come on, we see that the impact of highly personalized digital ads and the specific context of Facebook have a different impact than other types of ads and the low cost changes the equation around who runs them. We should change the law for TV, but this is a misleading comparison
  1. …in reply to @Chronotope
    pilhofer digiphile There is a disproportionate focus on Facebook for the very obvious reason that it seems to have a disproportionate impact per ad view! And that it has much higher reach at much lower costs!


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