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slayser8 thezedwards IconicNumber7 happensinadops I mean... you've received term targeting lists and blocklists! I doubt any marketer's going to be satisfied with one or two words and most humans don't say brand names in daily conversations in their homes. It just seems more expensive than it's worth.
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slayser8 thezedwards IconicNumber7 happensinadops Like... At the end of the day, what's more likely? We're going to have a conversation about what car brands we like or you/someone close in your relationship graph is going to Google a car name?
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slayser8 thezedwards IconicNumber7 happensinadops I mean, I guess I'm sort of dunking on myself here tho... because also I think that perhaps there are people in ad tech who are incapable of doing the math and might go forward anyway.
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slayser8 thezedwards IconicNumber7 happensinadops ... I dunno, perhaps I just hold out hope that there's an ethical floor to ad tech somewhere, but we all know that's too much to ask for.