Chronotope’s avatarChronotope’s Twitter Archive—№ 123,940

        1. It's true, it is always more likely to be true that targeting occurred through fast hoovering of data than some complicated technical tool because most ad tech firms could barely code a website. happensinadops/1219094435033690113
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      1. …in reply to @Chronotope
        I still remember the industry standard setting verification company that only worked on IE in the early 2010s.
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    1. …in reply to @Chronotope
      The thing about ad tech that makes it complex mostly isn't the technology, it's the ecosystem and the business contracts. That's why DFP hadn't received a major upgrade for over a decade.
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  1. …in reply to @Chronotope
    What makes ad tech pervasive isn't technical excellence, it's just a numbers game. Ad tech is everywhere and its business is connection and data trading. It doesn't need to be smart, it just needs to be insidious.
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    1. …in reply to @Chronotope
      I remember talking with an engineer at another big publication who discovered that the fraud measurement of a major analytics company known for their antifraud measures was validating literally all the traffic on the publication's site, even scrapers and clear bots.
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      1. …in reply to @Chronotope
        "The best minds of my generation are thinking about how to make people click ads." said Jeff Hammerbacher. But that's not exactly it. They're thinking about it, but they are not doing it. They're only selling on the ideas, not the reality.
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        1. …in reply to @Chronotope
          Trust me, I work in ad tech and as far as I can tell very few of the best minds work in this industry.
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          1. …in reply to @Chronotope
            It's why it is so easy to be disruptive. We got a few actually smart people together and have them deliver an actual product that performs and we can break into the industry pretty fast. Most ad tech isn't competitive as technology, just as marketing operations.
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