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hypirlink I think it was mostly a reaction to Marvel Unlimited - a way to get full access to the comics library digitally. That makes sense as a product. But for some reason (prob b/c WB has an inferiority complex when it comes to DC) they wanted to load a TON of other content into there.
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hypirlink It would have been fine as a digital comics reading service, but the minute they loaded a ton of video comic into the platform it was doomed.