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Privacy-respecting device features get more marketable every day.Permalink On twitter.com
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There's no future in individually addressible advertising because every breech of their privacy by ad tech makes consumers more informed about what privacy features to purchase and makes those features more marketable and profitable to include on devices. Chronotope/1230909757470449669?s=19Permalink On twitter.com
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There are three forces pushing towards a more private internet: - Technology development - Government regulation And finally: - Market forces.Permalink On twitter.com
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It's more marketable for a device to rotate its MAC, or block an ad identifier, or ship with a VPN, then it is to not have those things. The most profit for anyone who isn't ad tech is in shifting towards privacy...Permalink On twitter.com
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The only obstacle to privacy-respecting devices being marketed effectively is creating an informed public, and by violating users' privacy increasingly aggressively, and getting caught, ad tech is doing the job of privacy-selling marketers for them.On twitter.com
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The thing about every one of those forces is that on the other side of them is user preference. None of these movements are effective without consumer backing and, as we're seeing, they are all effective.Permalink On twitter.com
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