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pilhofer Having had a similar experience at more than one company it still baffles me. Isn't the whole point of executives to run budgets as part of decision making process?Permalink On twitter.com
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pilhofer It doesn't take much to run those numbers and say 'oh this is going to take up many more resources and make us less money than just writing'. Back when Facebook was misleading everyone about this there was an excuse, but outside of that period, the numbers clearly don't work.Permalink On twitter.com
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Mood -3 🙁
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pilhofer And like... I guess if you are at 0 video you don't have anyone who can give you those numbers but it should become immediately apparent that outside of a reputation play or potentially a licencing deal there's zero profit to be made.Permalink On twitter.com
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Mood +4 🙂
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pilhofer For a long time I assumed it was people doing the math that video production would somehow ramp up in output and quality and go down in cost... but media execs should know better. It isn't true for text, it isn't true for code, why would it be true for video?Permalink On twitter.com
Mood +2 🙂
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pilhofer Having come out the other side now and worked with enough C-Suite / investor types to get a feel for the vast middle average of them... I suspect that the real problem is just our entire economic system has no quality control when it comes to skilled leaders...Permalink On twitter.com
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pilhofer 'Failing up' isn't a one off or an unusual situation, it's a norm. A constant process where people with the least knowledge and t/f the least caution continually rise to the top because we value *risk* over *success* in a Wall-Street-driven economic value system for companies.Permalink On twitter.com
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Mood +3 🙂
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pilhofer And nothing is *big risk that gets the company value to go up* more for a media company than video.Permalink On twitter.com
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Mood -1 🙁
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pilhofer It's just especially frustrating b/c as someone who once did *run the numbers* it is very clear to me they do not work out unless you are 100% burning out every staff member involved and sometimes not even then. And even if you did that, the margins are rarely better than text.On twitter.com
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Mood +1 🙂
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pilhofer And the high quality work that *does* get direct sales going that can get the big buys that have a chance of making those margins work require real hiring up and taking a significant period of high losses while you get everything online and build an audience and media cos *don't*Permalink On twitter.com
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Mood +3 🙂
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pilhofer TBC if you are a giant media company the math can be different, but for mid-sized media cos like G/O... it just doesn't make sense.Permalink On twitter.com
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Mood +2 🙂