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kickstand robinberjon I think that is an obviously loaded question b/c of course individual 1p identifiers are required (to some extent) to make the web work. I don't think, however, that those 1p IDs need to be synced with a cross-web network of advertising technology and third-party providers...Permalink On twitter.com
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kickstand robinberjon And I don't think brands require 1 to 1 mapping of user behavior in order to accomplish or measure their goals. I think cohort level targeting, which your chart dismisses, is perfectly applicable alongside other, even more private, measures.Permalink On twitter.com
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Mood +5 🙂
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kickstand robinberjon Together those two solve even the worst targeting concerns by brands. I think there are fraud questions (which, as is normal for a lot of IAB documents I've seen) that aren't addressed here and are complex but also don't require individual cross site identifiers.On twitter.com
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kickstand robinberjon I've yet to see an effective counter argument that requires 1-to-1 tracking of users to accomplish any advertising goals, though if there is one I'd love to discuss it. I, personally, wouldn't count that slide as a sufficient argument though.Permalink On twitter.com
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Mood +7 🙂