Chronotope’s avatarChronotope’s Twitter Archive—№ 123,157

        1. …in reply to @jarroddicker
          jarroddicker joshsternberg Yeah, this is the core issue, and it gets more awkward if you don't own the platform or the means to distribution, which is 100% the case with substack and at the very least you don't own the distribution tools even if you are hand cranking your newsletters. The email clients do.
      1. …in reply to @Chronotope
        jarroddicker joshsternberg I mean this is core to a big discussion we're having in ad tech right now too... when publishers are realizing that they don't own all of their own means to distribution on the web... that's what a browser does. And we're having to consider that more seriously.
    1. …in reply to @Chronotope
      jarroddicker joshsternberg Having to ask a user to make sure you don't go to spam is basically the same as having to ask them to turn off their ad blocker, no?
  1. …in reply to @Chronotope
    jarroddicker joshsternberg The last time publishers owned their distribution end to end was when we used paper carriers and delivery people. :/ Though not even then, that's why those folks had the power to form a union in one point in history -- the last mile of distributing your publication is hard!


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