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jarroddicker joshsternberg Yeah, this is the core issue, and it gets more awkward if you don't own the platform or the means to distribution, which is 100% the case with substack and at the very least you don't own the distribution tools even if you are hand cranking your newsletters. The email clients do.
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jarroddicker joshsternberg I mean this is core to a big discussion we're having in ad tech right now too... when publishers are realizing that they don't own all of their own means to distribution on the web... that's what a browser does. And we're having to consider that more seriously.
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jarroddicker joshsternberg Having to ask a user to make sure you don't go to spam is basically the same as having to ask them to turn off their ad blocker, no?
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jarroddicker joshsternberg The last time publishers owned their distribution end to end was when we used paper carriers and delivery people. :/ Though not even then, that's why those folks had the power to form a union in one point in history -- the last mile of distributing your publication is hard!