Chronotope’s avatarChronotope’s Twitter Archive—№ 121,231

        1. My favorite terrible product decision that has immediate and highly visible effects is Twitter's decision that trends have arbitrary points at which they've gone on too long and then get dropped from trending.
      1. …in reply to @Chronotope
        And then you keep seeing people being like "movement x is losing steam and no longer trending, we need to keep it going." But that's not it at all, it's the movement was too effective and sustained and Twitter was afraid people would get bored seeing the same trend day after day.
    1. …in reply to @Chronotope
      This is how 99% of popularity charts on the web work. Because the most popular thing on any given website is like... 5 years old and keeps coming back up at random times, so gating it by age makes everything look more 'exciting'.
  1. …in reply to @Chronotope
    Don't measure the health of your movement via Twitter trends. Rotate your key phrase/hashtag. Remember past trending terms and avoid using them exclusively on the future. If you want to use Twitter for a 'movement' those seem to be the rules.
    1. …in reply to @Chronotope
      COVID has only been stuck to the top of trending for so long because Twitter made an editorial decision to do that. Interesting to think of all the other things they could have taken similar measures with but decided not to.


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