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The most annoying thing to me about ad tech is that it is a born digital medium in which nothing is really automated. Executing an ad tech stack properly means constantly messing with it, fiddling with variables, measuring and cutting and on and on.On twitter.com
♻️ 4 Retweets
❤️ 17 Favorites
Mood -3 🙁
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Ad tech is a biz that never stops finding new nooks & crannies to need a human touch. It makes itself sound like this massive machine of automated decision making, but the reason there are 7k+ ad tech firms is b/c every decision is built on humans mucking in the chain somewhere.Permalink On twitter.com
♻️ 1 Retweets
❤️ 7 Favorites
Mood +1 🙂
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Ad tech develops technology in everything but making its own chain of human hands obsolete.Permalink On twitter.com
Mood -2 🙁