Chronotope’s Twitter Archive—№ 119,806

This is a great piece by jarroddicker on how the media industry's future should be individuals affiliated with news brands, not just the news brands over all else. I think it's a great approach too. There's so many clear signs towards this direction. medium.com/@jarroddicker/the-next-media-business-talent-reputation-and-lessons-from-record-labels-e14b695c43b
Permalink On twitter.com ♻️ 13 Retweets ❤️ 30 Favorites 2020 May 28 Mood +7 🙂

…in reply to @Chronotope
There are some great journalistic reasons why this pathway makes sense. Especially in a universe of lost journalistic trust.
Permalink On twitter.com ❤️ 3 Favorites 2020 May 28 Mood +1 🙂

…in reply to @Chronotope
More than ever, and only reinforced by social media, people trust other people over brands. This is a journalistic crisis only for so long as media orgs fail to emphasize the byline. There's also a layer of journalistic labor that could be pushed to the forefront in this model
Permalink On twitter.com ❤️ 3 Favorites 2020 May 28 Mood -3 🙁

…in reply to @Chronotope
To borrow the music metaphor, DJs, promoters and beat-makers have had a growing visibility in the new way music works because joining their individual brands with individual artists creates a lift for both. The same could be true for editors, copy editors and the like.
Permalink On twitter.com ❤️ 2 Favorites 2020 May 28 Mood +5 🙂

…in reply to @Chronotope
As jarroddicker mentions, this is something already happening at some publications. Where the editors are part of what sells the content.
Permalink On twitter.com ❤️ 4 Favorites 2020 May 28 Mood 0

…in reply to @Chronotope
There's also a really cool layer of technology coming out: Scuttlebutt, Dat, IPFS, that support distributed and federated models of hosting that could be a big point of integration with a future of news media as managers of journalistic talent...
Permalink On twitter.com ❤️ 6 Favorites 2020 May 28 Mood +6 🙂

…in reply to @Chronotope
These tools lower the cost of posting to a on the web, but can have issues at levels of scale. This another way I think the web will end up mirroring the path of music - think of big media becoming seedboxes for journalistic content that is pushed to them.
Permalink On twitter.com ❤️ 1 Favorite 2020 May 28 Mood +1 🙂

…in reply to @Chronotope
Distributive protocols make it so a journalist could publish to their system like a home base while pushing the 'seed' of content to a large publisher via common supporting protocols. & it is easy to see those protocols extending to create ways of transparent compensation as well
Permalink On twitter.com ❤️ 1 Favorite 2020 May 28 Mood +4 🙂

…in reply to @Chronotope
And while the current generation of ad systems can make monetizing such a model difficult, a push towards contextual targeting and web monetization as a browser API means a near future where payout is easy and ads happen at the edge of distribution not post-page-load.
Permalink On twitter.com ❤️ 1 Favorite 2020 May 28 Mood 0

…in reply to @Chronotope
News industry orgs as talent management and support systems combine with this type of technology to create a very versatile model, and one that gives talented journalists labor power, easy interoperability, and control, while letting big orgs do the stuff they do best.
On twitter.com ❤️ 2 Favorites 2020 May 28 Mood +9 🙂

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