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When it comes to ad tech, there are no truer words than these, from @AdMonsterGavin: "nobody’s behavior will change because too many intermediaries benefit from a bit of fraud." ai.omeclk.com/portal/public/ViewCommInBrowser.jsp?Sv4%2BeOSSucxygVSOywKv8p2OeztIB9HHwsDxo2syb0FEdG1WPloibBrC0Jspl1tZjcaaIlsjBUJJnhWrAKvIgg%3D%3DAOn twitter.com
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Mood -3 🙁
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Also: "If the majority of pipes that helped fill Graham’s inventory were TAG-certified, just what exactly is the value—or point—of that certification?"Permalink On twitter.com
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Mood 0
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In my vry personal opinion, TAG certification is just an excuse for a bunch of semi-retired ad tech execs to fill out their parachutes. Like comScore data, it's little slips of digital certification that mean nothing the minute the industry decides to let go of the illusion.Permalink On twitter.com
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Mood +1 🙂
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It's also why I'm very wary of any passive certification scheme in ad tech or web privacy. We've got all the proof we need that certification is a mug's game when it comes to the ad tech world.Permalink On twitter.com
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Mood -1 🙁
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Especially because, like the rest of ad tech, certification is a closed box built on "secret sauce" instead of the entirely transparent methodological approach it needs to be. (Unless you're the one doing the certifying. That's a *very* profitable endeavor).Permalink On twitter.com
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Mood +4 🙂
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Like... *all* ad tech transactions happen in real time. If you want a certification that things are happening Properly, the right answer isn't an expensive certification, it's paying for a big data store and a person who knows how to process it.Permalink On twitter.com
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Mood +4 🙂