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pilhofer dkiesow I don't think there can be a solution to the trouble of ad tech without an antitrust/and/or/regulatory action (though def beyond link/ad taxes and more towards privacy). It won't solve the issue, but it will create an opportunity and space to solve it...Permalink On twitter.com
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Mood +1 🙂
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pilhofer dkiesow Also, Google is one of the biggest most profitable companies in history. Do we really need to offer a carrot? What carrot could we even have that would move the scale for Google anyway? I do agree that the regulatory efforts many publishers support are the wrong ones though.On twitter.com
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Mood +3 🙂
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pilhofer dkiesow I think the tax approach operates on the belief that if Google broke up or was slowed down others could step in to maintain the current ecosystem for more benefit to publishers, but I agree with you that Google is the best operator for the existing status quo, but...Permalink On twitter.com
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Mood +5 🙂
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pilhofer dkiesow But the problem is that the current ecosystem is bad and broken and the status quo needs to burn to the ground and that's the type of regulation we need to focus on. The current system exists b/c of the invasive nature of ad tech. The fix is privacy & regulation to make it happenPermalink On twitter.com
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Mood -6 🙁
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pilhofer dkiesow The reason antitrust is part of that toolkit is the dominance of any single entity makes it impossible to act on privacy regulation in a meaningful way. Publishers can only come out of this well if the status quo of user targeting and Google's apparatus that supports it goes awayPermalink On twitter.com
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Mood +4 🙂