Chronotope’s avatarChronotope’s Twitter Archive—№ 119,072

        1. …in reply to @pilhofer
          pilhofer dkiesow Putting aside the state of AMP now, I think it's a great example opposing your assumption. Publishers were, at one point, pretty united in public opposition to it but no go...
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      1. …in reply to @Chronotope
        pilhofer dkiesow Google's immense diffused complex control over the ad tech system may not be the primary source of their profit, but, like AMP, it's a great way to keep themselves on top, no matter what other advantages it offers...
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    1. …in reply to @Chronotope
      pilhofer dkiesow Ironically, considering it's immense profits, trying to ascribe profit motive to Google's actions is pointless. Most of what Google does (and Facebook too at this point) is about quashing competition before they can become competitive....
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  1. …in reply to @Chronotope
    pilhofer dkiesow DFP is bad software that took years before Google did anything significant to upgrade it past integration. The reason isn't a lack of cooperation, it's DFP doesn't make them enough money to invest in making better, but does allow them to control a market too effectively to let go
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    1. …in reply to @Chronotope
      pilhofer dkiesow Google could create a cleaner more sustainable marketplace with a year's dev work in any number of ways, AMP actually being one of them, since ads are the least performant thing on sites, if they wanted more performant sites, they could have forced all ads to be AMP. via DFP...
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      1. …in reply to @Chronotope
        pilhofer dkiesow But they won't, and they won't fix the problems of the ecosystem of ads, weirdly enough it's because doing so would both look blatantly anti competitive, which they can't do, and because the vast confusion of ad tech lets them pit what could become competition against each other.
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        1. …in reply to @Chronotope
          pilhofer dkiesow Just removing Google's control in any *one* of the many areas of the ad tech ecosystem would change things fundamentally and for the better.
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