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This is particularly shocking in the ad biz because traditionally brand safety as an adjacency concern isn't considered on social platforms, but this number would indicate big brands have that concern now: duncanwc/1243026847547285504?s=19
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I think some of the loss in spending is big brands in hibernation for obvious reasons (national sports, movie theaters, etc...) but the number feels too large for just that and local business, feels like big brands who are still doing sales online are pulling back as well?
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