Chronotope’s avatarChronotope’s Twitter Archive—№ 117,674

  1. …in reply to @pilhofer
    pilhofer They get paid multiple times! Advertisers pay for verification tools inside the ad frame; Publishers have to pay to provide the key values to bid systems to avoid what you see here; & some middlemen tools will also pay verification tools to create additional layers of security.
    On twitter.com Twitter logo Chronotope’s avatar ❤️ 4 Favorites Mood -4 🙁
    1. …in reply to @Chronotope
      pilhofer Sometimes one brand's piece of verification software will be running multiple times on behalf of a single ad! It's not uncommon for both DV and IAS to be running multiple times per ad and getting paid out on both ends of the transaction.
      Permalink On twitter.com Twitter logo Chronotope’s avatar ❤️ 1 Favorite Mood 0

Search tweets' text