Chronotope’s avatarChronotope’s Twitter Archive—№ 117,668

      1. …in reply to @pilhofer
        pilhofer Yeah, brand safety has gotten very aggressive to the point that there are usually multiple layers it has to go through. And then also, not every brand safety key-value vendor is trusted by every agency or advertiser.
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    1. …in reply to @Chronotope
      pilhofer For ex: some major advertisers have plainly stated they only trust IAS's measurement of what is or is not brand safe, others Double Verify, and even more other vendors out there. So if you don't pay out the right vendor (as a publisher) you end up lacking the 'correct' key values
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  1. …in reply to @Chronotope
    pilhofer NYT doesn't appear to have a DV partnership on a quick glance at the page, so this may be one of those cases, where they are passing up the brand safety notice of what articles are on the page, but, b/c it isn't the specific DV key values, DV ends up blocking them on display.
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