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pilhofer Looks like Double Verify I think, but it's a different brand safety issue then their coronavirus blocking, b/c they now have a separate ad in place they show for un-brand-safe coronavirus coverage. And to be clear this happens in the advertiser level...Permalink On twitter.com
❤️ 1 Favorite
Mood +3 🙂
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pilhofer Basically an advertiser sets up their brand safety concerns and keywords and then when they win the bid to show their ad on the home page the ad loads, checks for brand safety, and decides it is not brand safe and throws up a dummy ad instead, the advertiser gets refunded the bidOn twitter.com
Mood +7 🙂
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pilhofer The exchange ends up making their money anyway b/c the exchange always makes their money. The publisher loses money b/c that inventory could have gone to a functional ad, and the brand loses out on a high profile opportunity in this case.Permalink On twitter.com
Mood +2 🙂
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pilhofer You're not the first person to report seeing this on NYT's home page, so I'm starting to wonder if this is maybe a badly put together direct sold campaign, for this high a frequency of reports, but it could also be an aggressive bidder that fked up their brand safety setup.Permalink On twitter.com
Mood -4 🙁