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"Video streaming, once thought to be a savior, turned out to be a high-cost investment with mixed returns." what an incredible surprise who could have expected this washingtonpost.com/lifestyle/media/top-editors-leave-huffpost-and-buzzfeed-amid-growing-doubts-about-the-future-of-digital-news/2020/03/12/32cf09c0-6222-11ea-acca-80c22bbee96f_story.html
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No one ever learned anything leading media companies apparently. Chronotope/1183416148769099777
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And the real alarming thing is that people keep making this dumb choice over and over. Chronotope/1189226756236034048
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One day all media companies will realize video is expensive to make and the return on CPMs is transient b/c all plays increase supply and decrease the margin, only the increased cost means there's already barely any margin. Chronotope/1183423236861808640
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Also, I'm pretty sure that the print newspapers had to deal with 24/7 news and big staffs with lots of attention on them too. Like... news didn't just stop after 5pm in 1991.
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Anyway... you're not going to Win Video at Media Company X in 2020. You just aren't. Chronotope/1214187114922987521
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Talking about this always feels so sisyphean Chronotope/880408836208812032
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Aram: telling you video bad since 2014 Chronotope/471328062295252992
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