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celrae I mean if creating fear and questions with unknown answers is the baseline for brand unsafe I would think that would cover 90% of serious news coverage. Generally, brand unsafe used to be considered adjacency to things that were negative & relevant to the brand.Permalink On twitter.com
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celrae Like the standard used to be: no ads for airlines next to articles about airline hijackings but it's fine to have your airline ad next to an article about something bad that has nothing to do with flights. While some might have that direct relevancy, a lot of advertisers don't.Permalink On twitter.com
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celrae I don't think its unreasonable to look at this and see a growing radical (and imo for the worst) change in what 'adjacency' means to advertisers in regard to brand safety.On twitter.com
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