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swodinsky I think there are a bunch of reasons. Always nice to be able to have a section of revenue that is easy to project. Membership privileges creates competition within the userbase which converts. & additional price points that allow a company to test the waters on price changes.Permalink On twitter.com
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swodinsky The first one is likely a major factor because it gives great talking points for investors, which are badly needed as the market crashes and also b/c of the recent spectacular set of startup fkups. I think Beth is right too, more money always! BethSkw/1232792168382726145On twitter.com
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