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The IAB is fooling themselves if they think this permanent ID for the web is going to happen. It's a proposal so stuck in the past they'd have better luck trying to build a time machine. johnwilander/1227306368954228736
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It would be laughable if they weren't about to 'lead' my industry off a cliff.
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Even if the proposal was feasible (it is not) it would not benefit publishers, and also it's just gross. Like dirty, bad intent, down in the mud desperate gross.
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If I wrote that specification I wouldn't be able to sleep at night.
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The browsers won't stand for it, the regulators won't stand for it, and it is clearly a legal disaster in CA and the EU. Hard to see what they think is going to happen here.