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dmarti jason_kint robinberjon Lol I think most companies in ad tech land will assume Google or Facebook will get hit first and they're OK until then. I don't think anyone in ad tech land will adopt DNT as a DNS signal unless the law or the IAB says so, and I don't see either doing so right now.
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dmarti jason_kint robinberjon But here, I got an easy test: I've got a PR I'm working on to allow a browser level control signal on the IAB's CCPA control string API. Aiming to submit it on Monday. We'll see if it rises to a sufficient browser signal for them.