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johnwilander I've engaged in a number of conversations about how blocklists work and who they block or don't across some of the big services, but I generally have trouble believing mobile ad blocking is so high because the difficulty of it on mobile is significantly higher than on desktop.Permalink On twitter.com
Mood -3 🙁
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johnwilander This is esp. true considering the methodology appears (and I haven't dug deep into the report's details, so I may be wrong) to be based more around *installs* which would trigger a blocklist download, but not regular use.On twitter.com
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johnwilander Also, pretty sure the eyeo list infamously doesn't include a bunch of major players? I never really got a handle on what was going on there.Permalink On twitter.com
Mood +1 🙂