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Look... If you're running midroll on videos that are under 8 minutes you're doing it wrong.Permalink On twitter.com
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Also, if you have more than 30 secs, unskipable, of preroll on a less than 8 min video, then you are also doing it wrong there too.Permalink On twitter.com
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I mean is the ultimate top down approach the way to solve this problem, a problem entirely within the capability of... say... an ad server... to solve? Sure, it is *a* way, though not the best way. Also all those thousands of intervening ad tech companies could do something.Permalink On twitter.com
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I mean they won't. But they could.Permalink On twitter.com
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Also, amusingly, this won't change shit for OTT or any publisher or platform that stitches in ads server-side via DAI. There are three big companies providing DAI video ad tools and I bet you can guess the name of one of them!On twitter.com
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Permalink On twitter.com
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