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swodinsky AndrewCouts Oh yeah, but I think it is *more* frightening to know that individual anonymous data can be combined to do precise demographic targeting, especially because of how it ends up being used by marketers to confirm bad assumption and redline people.Permalink On twitter.com
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swodinsky AndrewCouts The use of precise/not-precise anonymous data is the core discriminatory focus that worries me the most about ad tech b/c it is so subtle and also pervasive at amplifying the already-worst things about marketing.Permalink On twitter.com
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swodinsky AndrewCouts If you haven't read this, I am a big fan of how it illustrates that phenomenon, though it doesn't really get into just how much worse programmatic makes it (much worse IMO): howtonotsuckatgamedesign.com/2013/12/marketers-fear-female-geek-2/On twitter.com
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