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Here's why I am not so worried about if the move to privacy might unfairly advantage Google in the ad tech marketplace...
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We have laws to deal w/a company whose position in the marketplace allows them to unfairly set the state of the market. We don't have laws for endless bad actors making money from a lack of privacy right now. Or to handle a total failure of respect for consumer privacy choices.
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In the mean time, billions of dollars are lost to ad fraud, publishers and advertisers are paying for fraud in the marketplace, and thousands of companies can skim off the top of every ad call with technology that no one can absolutely prove works.
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I'd rather have the more private world, faster. So would readers. At the end of the day: privacy will compress the marketplace, and that's a good thing. There's a lot of fraud to squeeze out.
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Lol, I swear I hadn't seen this until now. wsj.com/articles/ftc-commissioner-antitrust-enforcement-isnt-answer-to-tech-privacy-concerns-11580419657?redirect=amp#click=https://t.co/y1zoZRr67q
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Anyway, either the marketplace is working and it will adjust, or it isn't and we need antitrust, or capitalism has broken down and we need to eliminate all money forever.
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