swodinskymasooga Not making a judgement call, but from what I've seen: Following, liking or landing on any number of LGBTQ+ publications, reading about particular celebrities, engaging with specific aligned brands, specific keywords in search.
swodinskymasooga The irony is that publications leak targeting data that influences the targeting outside of their sites on most of the web.
Like, I'd bet a ton of LGBTQ+ targeting is built off data collected by placing ads on Out, but that doesn't turn into money for Out itself.