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I mean, I'm sure this is not an individuals thing, this type of strategy is usually coming from the top. Likely nothing is actually broken it's just people at the top of the organization don't care, don't understand the negatives, and just can't be bothered to pay attention.
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We will never know, but I would bet that every media company's downfall began with one dude at/near the top going 'make the numbers go up, I don't care how you do it and I do not care why they're low, just make them go up.'
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I will never forget a consulting gig I had where an exec had told AdOps 'make the numbers go up, here's a budget' & they were buying impressions for half a cent from a company that did pop unders via hijack browser bars & they just didn't get what the larger negative effects were
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It's a good article, read it: kotaku.com/goodbye-from-josh-and-gita-1840936478/amp?__twitter_impression=true But also, what a loss to journalism and gaming to see this crew breaking up. What a totally avoidable needless shame.
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I really didn't understand what a huge difference it is to work for people who actually Give A Shit until I experienced it. Caring about how and why things work is like a super power.
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Based on observation alone I'm going to have to guess they don't teach that at business school.
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