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While I'm facing down insomnia: the one thing media cos won't expect in next decade is OOH companies massively eating into ad dollars as bullshit artists claim all sorts of tracking attached to sidewalk screens will replace losing targeting in the web and claim marketing budgets.Permalink On twitter.com
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AR is a long way away and this sort of bs approach to marketing budgets is just the beginning. mpesce/1210739745124282369?s=19Permalink On twitter.com
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Anyway, if you're a privacy advocate that also loves journalism maybe figure out the regulations that let us opt out of having our data collected by cellphone providers, wifi, and Bluetooth beacons and sold by ad companies putting up billboards.Permalink On twitter.com
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Also, that sort of privacy invasion is being somewhat reported on, but is massively harder to get sustained interest in because providers are still pretty spread out. Now you too will have trouble sleeping (if you work biz side of a media company).Permalink On twitter.com
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Ironic that distribution bins for printed papers would have made media companies massively well placed for this shift if only most of the cos hadn't just finished getting rid of huge swaths of them.On twitter.com
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Yeah, here's that problem, devices, esp ones that don't have any real UI, can potentially outflank websites for marketing budgets by tracking user data with no reasonable easy opt out: thezedwards/1225907556196835328?s=19Permalink On twitter.com
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And it is especially bad when we look at the ISPs buying ad tech and being allowed to sell on that network level data.Permalink On twitter.com
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You can't escape your internet provider treating your TV & internet use as first party data. As long as regulation doesn't catch up there, there's no way out and no way there won't be more telecoms purchasing more ad tech, media, and publishers.Permalink On twitter.com
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