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aripap peterjcook Until someone makes it really easy to see what is going on, so that activists unfamiliar with ad tech can see if their opt-out is even being transmitted, much less respected, it's hard to see a future where mobile exchanges are forced to shape up.
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aripap peterjcook Meanwhile, I'm not sure how to opt out of being tracked by OOH experiences. If I see a digital billboard do I throw a rock at it to switch my 'N' to a 'Y'?