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robleathern aripap swodinsky I can think of more than one publication on whom ITP has had no impact.Permalink On twitter.com
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robleathern aripap swodinsky I can't speak to Reader, but in regards to ITP, I suspect that a larger conversation would discover large national pubs with serious name recognition saw little impact b/c of high context and value. Small local pubs were never getting real programmatic dollars anyway...On twitter.com
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robleathern aripap swodinsky The impact is likely most heavy on mid level web-only national pubs who were dependent on arbitrage to make numbers and didn't care/know that most arbitrage is bots using cookies to look human.Permalink On twitter.com
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robleathern aripap swodinsky Cafe Media has noted in press they've felt the impact and pubs like them, often numbers were inflated by arbitrage & no one really understood what that meant. They can pull back $, but it means strategic changes. It'll get worse before it gets better. But it gets better.Permalink On twitter.com
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robleathern aripap swodinsky To be clear, I'm not criticizing arbitrage here. The market created the environment for that to be a viable strategy for many pubs and their systems told them the traffic was legit, so why not use those tools? A big problem is the intervening systems were broken and overvalued.Permalink On twitter.com
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robleathern aripap swodinsky I do think we should have more reporting on the impact of browser changes. But also: the story of these changes isn't done yet. They haven't really closed the loopholes and both management and systems take time to adapt. We're still a long way from coming out the other side.Permalink On twitter.com
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