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People are writing long think-pieces trying to figure out wtf happened this decade. I can explain the whole decade in two photos. On the left: 2010, on the right: 2019
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Man I bet SnapAds of 2010 really wishes they had sat on their trademark.
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For those interested in the rate of growth: (from: chiefmartec.com/2019/04/marketing-technology-landscape-supergraphic-2019/ )