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robleathern slpng_giants profcarroll cwarzel Facebook Pages now less frequently show up in the news feed ( about.fb.com/news/2016/06/news-feed-fyi-helping-make-sure-you-dont-miss-stories-from-friends/ & buzzsumo.com/blog/facebook-engagement-brands-publishers-falls-20-2017/ ) which makes people who previously used pages for outreach now have to put more money into advertising to show up on the newsfeed.