-
robleathern slpng_giants profcarroll cwarzel That's not relevant to Facebook magnifying the effectiveness of those lists, FB's position as gatekeeper to many eyeballs and its ability to more effectively influence them via targeted marketing in context of the FB platforms is a fundamentally different beast than mailings
-
robleathern slpng_giants profcarroll cwarzel And Facebook's power isn't in retargeting email lists, but in very specific expanded targeting based on individual level user behavior, scaled enormously high.