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ChrisSchodt So if you see an ad on A dot com for a book on B dot com and then go to B dot com, B can see the last "touch" of their marketing was A dot com. They then give credit to A dot com for helping them make a sale, sometimes this gives A dot com money. That's attribution...Permalink On twitter.com
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ChrisSchodt In click attribution you click on the ad on A dot com and buy a thing on B dot com. If you clicked on an ad for B dot com on website C dot com yesterday, they were first click. In a multiclick attribution system A and C get credit for the sale. In last click, only A gets credit.On twitter.com
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ChrisSchodt What apparently happens if you have the Honey extension is that if you click an ad on A dot com to buy a thing on B dot com, the Honey extension touches B dot com and B dot com thinks Honey is the reason you are buying a thing and Honey becomes the last click, instead of A.Permalink On twitter.com
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