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3rd party user targeting is something publishers will be better off without once it is banished from the ecosystem forever. The mid-process point will be filled w/lying ad tech, sketch fingerprinting, & difficulty for unprepared publishers. adexchanger.com/data-driven-thinking/a-simple-question-no-one-in-ad-tech-will-answer/On twitter.com
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❤️ 16 Favorites
Mood +2 🙂
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I don't think it's going to just be sunshine and roses overnight. The marketplace will adjust slowly to a major tech change and that will severally impact those publishers not prepared on contextual and 1st party fronts. It will get worse before it gets better. But...Permalink On twitter.com
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Mood 0
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No technology change in history has managed to stop companies from marketing, so unless we wake up in a post-capital utopia, those numbers will rise again and leave publishers better off.Permalink On twitter.com
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Mood 0
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The choice is between: hanging in with your fingertips until your own readers, browsers, and state and country governments finally push you screaming off the edge; or prepare a dive capsule, batten the hatches and launch into the depths.Permalink On twitter.com
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Mood -2 🙁
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Modern user-targeting 3rd party ad tech is a vampire, it feeds off the flow of money from advertiser to publisher and it gives little back to either. Its elimination will have an enormous impact, but leave the majority of us better off in the end.Permalink On twitter.com
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❤️ 6 Favorites
Mood +1 🙂
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So the answer is: ad tech doomsday is coming, but like the ice age it will eliminate the big slow lizard-brained predators and create an opportunity to evolve.Permalink On twitter.com
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Mood +5 🙂