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If this is HIPAA compliant than we need to rewrite HIPAA. "Through this partnership and the creation of a privacy-protecting linkage between the patient's offline and online media activity and their healthcare data" prnewswire.com/news-releases/healthverity-and-liveramp-develop-privacy-centric-linkage-between-patient-healthcare-data-and-digital-behavior-300938656.htmlPermalink On twitter.com
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There is an entire HIPAA violation category about allowing personally identifiable data leakage for commercial gainPermalink On twitter.com
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This doesn't seem ok. thezedwards/1186891730307543040?s=19Permalink On twitter.com
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I dunno folks, remember when we talked about how engineers should refuse to work on unethical projects, regardless of legality? Targeting ads based on patients' medical history sure seems like one of those times to throw yourself in the gears.Permalink On twitter.com
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It's too bad that even if it turns out not to be legal Liveramp could be hit with that fine and not miss a step. This is the lesson of Facebook's fines: we don't have the capability to punish a crime if it's a big enough crime.Permalink On twitter.com
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After Lehman Brothers in 2008 the law of the land has been big companies take big risks, if something goes wrong they just keep chugging away, and we citizens suffer the consequences instead.Permalink On twitter.com
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Targeting ads on your medical history is just one more step by the ad tech industry towards the dream of making Minority Report a reality, because apparently they didn't get that it was a dystopia.Permalink On twitter.com
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