Chronotope’s avatarChronotope’s Twitter Archive—№ 110,945

        1. The only way to "save" a "brand" is to save the people who work to make it great. Wall Street valuation aside, one can't save Sports Illustrated, the brand, by firing the people who daily labor to create the brand. That's not how this works. bloomberg.com/amp/opinion/articles/2019-10-09/sports-illustrated-needs-a-business-model-not-your-outrage
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      1. …in reply to @Chronotope
        Exactly. michellemanafy/1182274217846411265?s=19
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    1. …in reply to @Chronotope
      Brands, especially media brands, aren't arbitrary objects you can somehow nurse on scraping back money from the people who *create the product the brand showcases*. A brand is an amalgamation of the values, quality, mindset & labor of those who work for it, even more so in media.
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  1. …in reply to @Chronotope
    If you fire the people who create the product that is how the consumer understands and related to the brand, you're using leaches, things will look better for a bit, but you're living off people's nostalgia. Eventually that ends & you've acquired no new fans and it all implodes.
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    1. …in reply to @Chronotope
      At this point we've seen through multiple rounds of media company bloodletting. Has it ever "saved a brand"? I can't think of a single instance where it worked.
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