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Also, almost every publication shows ads to subscribers. Often different ones! Which makes this comparison between a subscription and a pageviews even less useful.Permalink On twitter.com
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Mood +2 🙂
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That said, this is the real core problem: "baristas — and most employees in other industries — have a better understanding of their roles in their organization’s overall business than journalists do." but I'm not sure it's just a lack of metrics.Permalink On twitter.com
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Mood -2 🙁
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I still see jschools graduating kids professors tell them 'you don't need to invite anything but how to write'. The problem is two fold: at some orgs the journalists who want biz data can't get it, but also many journalists aggressively don't want to know the business sidePermalink On twitter.com
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Mood -1 🙁
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(Broke the thread, first tweet is here:) Chronotope/1181916292061827072?s=19Permalink On twitter.com
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Mood -1 🙁
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Also, there's a whole world of regwalls, which increase user value without fundamentally decreasing access. That's an oft ignored factor.Permalink On twitter.com
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Mood -1 🙁
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Besides the fact that these things are not always straightforward, there's another issue worth considering which is the point at which too heavy am emphasis on subs challenges a piece of the essential mission. News orgs always gave content out for free in some form...Permalink On twitter.com
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Mood +3 🙂
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I have always said that journalism isn't broken, but the business of journalism is. Subscriptions are important in a revenue mix for most publications, but I worry that overindexing on them will run counter to media's mission to inform the public.Permalink On twitter.com
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Mood 0
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Especially when the average reader has a decreasing amount of buying power and faces and increasing amount of misinformation and fraudulent content that comes to them free.Permalink On twitter.com
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Mood -5 🙁
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We got where we are with ad tech as an industry because we let a business function grow outside of journalistic ethics. I fear that our industry may be on the verge of making that mistake again with paywalls.Permalink On twitter.com
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Mood -4 🙁
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Making access to good journalism harder for the increasing ranks of the poor seems counterproductive to why we care about good journalism in the first place. Also it pushes people towards aggregation sites and tools we might not like or see as much money from.On twitter.com
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Mood +4 🙂
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The ethics of this are obviously complex, the user data marketplace is not great ethically either, but it's worth considering these things in a balance and with an eye towards where we can create change.Permalink On twitter.com
Mood -1 🙁
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There's useful data to be gained by calculating customer lifetime value (CLV), but it is dangerous to give it, or any other single metric, primacy.Permalink On twitter.com
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Mood +2 🙂
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Finally, we somehow haven't hit it yet, but I suspect there's a maximum appetite for subscriptions in the marketplace. So that's a troubling wall out there in the future to crash into.Permalink On twitter.com
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Mood -5 🙁