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lol only the IAB would think that creating a Social Security Number for your identification in your browser would end the ad tech arms race. mailchi.mp/40e3fc94d53f/privacy-beat-september-584943
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lol of course not. jason_kint/1175105642866102272
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It is my personal professional opinion (non-representative of any employer or organization) that the IAB's proposal to ID everyone on the web is officially rated as: really gd fkn stupid.
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Honestly, when they first announced it I didn't even bother to do more than tweet a lol because I didn't think they would be so foolish or so completely unable to read the 'room' of browser engineers and users to bother pushing forward with it.
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Besides the innate foolishness of the entire idea, the fact that they are pushing forward with the concept as a way to 'get ad tech to act more trustworthy' is the most self-defeating possible approach I could imagine.
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If the majority of ad tech acted in a trustworthy manner we wouldn't be here would we?
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Beyond that, the idea that the 7,000ish ad tech companies would like to know if you are a dog on the internet in exchange for promising real hard to respect your privacy is so fking laughably far from literally anything that anyone who cares about privacy wants.
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The idea that we need to reveal a persistent traceable, reverse-engineerable-to-user-data ID in order to make a bunch of vampire unreliable scummy, scammy, bs ad tech companies respect our privacy is so inherently insulting it should be fking toxic.
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That this proposal isn't a toxic noose tied to a brick dropped into the ocean for every single person affiliated with it is just telling about the low-dirty state of ad tech as an industry.
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And that the IAB thinks it has a chance of getting browsers to line up behind this proposal shows how useless and delusional they are as an organization. I said this in 2016 ( poynter.org/tech-tools/2016/ad-tech-is-broken-heres-how-newsrooms-can-fix-it/ ) and it just keeps getting more true.
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Just NOPE, so much Nope to the IAB here.