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Log3overLog2 I had not! But now that I have, I think it's interesting & reflects a definite possible blowback, but in theory if browsers were to entirely drop cookies from being accessible to ads it's a very different matter. One where a lack of alternatives would eventually counter that loss
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Log3overLog2 I'm not saying that is the way to do things, but I don't think data based in a situation where ad systems can pick between those alternatives is useful in representing the fate of a world in which there is only one choice.